I am Joe Jackson, a software engineer based in San Antonio, Texas.

My work sits at the intersection of web development, business operations, automation, and technical problem solving. I specialize in building custom WordPress systems, eCommerce workflows, plugin architecture, CRM integrations, and backend tools that help businesses operate with less friction.

I am often brought in when the problem is not fully defined yet. That is where I do my best work — asking better questions, finding the real bottleneck, and building a solution that supports the business beyond the immediate request.

I do not approach projects as isolated tasks. I look at the workflow, the business model, the people using the system, and the technical constraints around it. Then I build toward the outcome.