Diagnosing and repairing the invisible problems behind local search visibility.

Year

2025

Client

Just Like Vegas

Role

Technical SEO / Website Optimization

Stack

Vercel · SEO · Redirects · Canonicals · Robots.txt · JavaScript Diagnostics

Technical SEO

The Challenge

Just Like Vegas had an existing website that looked fine visually but was underperforming in local search. The problems were not obvious from the surface — they were buried in the technical layer: inconsistent canonical URLs, redirect loops, conflicting robots.txt rules, and client-side rendering behavior that was hiding content from search engines.

The business needed someone who could look past the design and diagnose what was actually preventing the site from being found.

Key Deliverables

Canonical URL audit and resolution across all pages
Redirect chain cleanup and proper 301 mapping
Robots.txt correction to unblock crawlable content
SEO tooling integration and structured data review
JavaScript rendering analysis for search engine accessibility
Domain consistency enforcement (www vs non-www, HTTPS)

The Outcome

A technically clean site foundation with resolved indexing issues, consistent domain handling, and proper search engine accessibility — the kind of invisible infrastructure work that directly impacts whether a local business gets found.